• Dorothy Illson portrait with course title

Course curriculum

  • 1

    Module 1

    • Lesson 1: The Data Driven Mindset

    • Lesson 2: The Importance of Messaging & Your Offer

    • Lesson 3: Architecting a Profitable Funnel

    • Lesson 4: Calculating Your KPI's (And Why It's Critical)

    • Lesson 5: Facebook Business Manager Setup

    • Lesson 6: Setting Up & Installing Your Pixel

    • Lesson 7: Events - Why They Matter & How To Set Them Up
  • 2

    Module 2

    • Lesson 1: How To Rock Audience Research

    • Lesson 2: Understanding Campaign Structure

    • Lesson 3: The Two Must Have Campaigns

    • Lesson 4: Understanding Campaign Budget Optimization

    • Lesson 5: Creating Custom Audiences & Lookalikes

    • Lesson 6: Picking The Right Campaign Objective

    • Lesson 7: Setting Up Campaigns & Ad Sets
  • 3

    Module 3

    • Lesson 1: Anatomy of an Ad

    • Lesson 2: Copywriting for Conversions

    • Lesson 3: Elements of the Perfect Ad Image

    • Lesson 4: Elements of an Effective Video Creative

    • Lesson 5: How To Build Your Ads in Ads Manager

    • Lesson 6: What To Do If Your Ads Get Disapproved
  • 4

    Module 4

    • Lesson 1: Taking Your Emotions Out Of The Process

    • Lesson 2: What Metrics Should I Track

    • Lesson 3: How To Optimize Your Campaigns

    • Lesson 4: How To Scale Your Campaigns

    • Lesson 5: What To Do When Things Aren't Working

    • Lesson 6: Final Thoughts
  • 5

    BONUS Module

    • How To Set Up A Lead Generation Ad

Course Instructor

Dorothy Illson

Dorothy Illson is the founder of Needle’s Eye Media, a full-service digital marketing agency. She is best known as the premier media buying partner for 7-figure personal brands and other digital product businesses who are looking to scale their customer acquisition with paid traffic. With an innate talent for data-wrangling and a holistic understanding of digital marketing, Dorothy leverages a scientific approach to help her clients grow.